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Founded in 1951, Atlas emerged as India's largest bicycle manufacturer by 1965. Despite challenges, it remains a trusted choice, reviving its operations to reclaim market prominence, with numbers of bicycle segments to cater all kinds of buyer demand.
Atlas Cycle, an Indian bicycle manufacturer, was founded in 1951 by Janki Das Kapur, in a small shed house in Sonipat, Haryana, For the first year of its bicycle production the company produced 12,000 units. Atlas Cycle emerged as India’s largest bicycle manufacturer by 1965, all thanks to the leadership skills of Janki Das Kapur. The company has played an important role in the industrial development of India, and holds an honorary heritage and legacy even when we have almost covered one-fourth of the 21st Century.
In the 1950s after receiving huge success in India, Atlas started expanding its offering in Myanmar and South Africa. By the arrival of the 21st century, the brand was exporting its cycle to 50 countries worldwide.
Some of the significant examples to understand the value of Atlas in the bicycle market is such that the brand became the official supplier of bicycles for the 1982 Asian Games in New Delhi. India’s first racing bicycle was introduced by Atlas in late 1970s.
Though the brand has faced challenges in the 2010s, leading to closure of many manufacturing centres, Covid 19 also affected the brands plans and marketing strategies drastically.
Despite all the hardships that Atlas has gone through in its success journey, the brand still stands tall and one of the most trusted and prime choices among India bicycle buyers. The company has started reviving its operations and regaining its position in the Indian bicycle market.
Cycle | Price Starting From |
Atlas Little Star | ₹4900 |
Atlas Fly | ₹ 8,999 |
Atlas Goldline Super | ₹6,500 |
Atlas Supreme | ₹7,999 |
Atlas Regal | ₹ 3,915 |
Atlas Goldline Super P Bar | ₹7,999 |
Atlas Goldline Super S Bar | ₹6,500 |
Atlas Supreme TN | ₹3,100 |
Atlas Goldline Super Heavy Duty | ₹6,500 |
Atlas Goldline Plus | ₹6,500 |
Atlas Speedster | ₹5,000 |
These models are available in various sizes and specifications, catering to different preferences and needs of cyclists in India.
Atlas Cycles offers a wide range of bicycles catering to various preferences and needs of cyclists in India. Here's an overview of the different types of Atlas bicycles:
Road bicycle: Designed for speed and efficiency on paved roads, road bicycles are characterised by lightweight frames, narrow tires, and drop handlebars. These bicycles are ideal for long-distance riding and racing.
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Mountain bicycle (MTB): Atlas' MTB range is tailored for off-road adventures, featuring sturdy frames, wide tires with aggressive tread patterns, and suspension systems to absorb shocks. These bicycles are built to tackle rugged terrain and challenging trails.
Hybrid bicycle: Hybrid bicycles combine elements of road and mountain bicycle, offering versatility for both on-road and off-road use. They typically feature a comfortable upright riding position, medium-width tires, and a suspension fork for improved shock absorption.
Electric bicycle: Atlas' electric bike range provides an eco-friendly and convenient cycling experience. These bicycles are equipped with electric motors that assist the rider's pedaling efforts, making them suitable for commuting and leisurely rides.
Children's Bicycles: Atlas offers a range of bicycles specifically designed for children, catering to different age groups and skill levels. These bicycles are built with smaller frames, lightweight materials, and safety features to ensure a fun and secure riding experience for kids.
Specialty Bicycles: Atlas' specialty bicycles cater to specific riding styles or preferences. Models like the Atlas Goldline Super, Atlas Supreme, and Atlas Regal are tailored to meet the needs of discerning cyclists, offering enhanced performance, comfort, and style.
Overall, Atlas Cycles' diverse product portfolio has ensured to provide mobility solutions to cyclists of all ages to suit their needs, whether it's for leisurely rides, daily commuting, or adventurous trails.
Atlas Cycles has a rich history in India, starting from humble beginnings and becoming the country's largest bicycle manufacturer before facing financial challenges. The company is now positively reviving its operations and regaining its position in the Indian bicycle market, by covering a larger number of cycle segments.
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